Rebranding Cameron Interiors. Why good design is still as little design as possible.

Since last autumn, we’ve had the privilege of working with the talented design team at Cameron Interiors on a comprehensive rebrand. It’s been an immersive and rewarding journey, defined by meticulous attention to detail and thoughtful refinement at every stage. Through all the various iterations, one principle became crystal clear: "Good design is as little design as possible."

The result is a new identity that exudes minimalist, understated elegance, perfectly aligning the brand with the sophistication of the world-class suppliers they partner with.

As the rebrand rolls out in the coming months, we’re thrilled to share a glimpse of this beautifully refined new direction.